In a significant move to enhance financial services in the Middle East, First Abu Dhabi Bank (FAB) has partnered with Broadridge Financial Solutions to develop a global agency securities finance business. This collaboration aims to expand securities lending in the UAE and the broader region, leveraging advanced technology to meet growing market demands.
First Abu Dhabi Bank, the largest bank in the UAE, is committed to driving innovation in financial services. By partnering with Broadridge, FAB aims to enhance its offerings in the securities finance sector, which is crucial for the growth of capital markets in the region. The collaboration is expected to provide clients with improved access to global fixed income and equities markets, thereby increasing operational efficiency.
Broadridge Financial Solutions is a global leader in technology and operations for the financial services industry. The companyβs SFCM platform, which is the first AWS SaaS deployment in the region, will play a pivotal role in this partnership. This technology will enable FAB to navigate the evolving landscape of securities borrowing and lending regulations effectively.
In another significant development, Mastercard has expanded its partnership with Faysal Bank in Pakistan to enhance Islamic finance solutions. This collaboration focuses on renewing Faysal Bankβs Noor credit card portfolio and launching the first Islamic corporate credit cards and SME debit cards in the country.
This partnership aims to transform the Islamic banking landscape in Pakistan by providing innovative financial solutions that cater to the needs of individuals and businesses. The introduction of new products is expected to attract a broader customer base, enhancing Faysal Bankβs market position and increasing Mastercardβs revenue through transaction fees.
The recent collaborations between First Abu Dhabi Bank and Broadridge, as well as Mastercard and Faysal Bank, signify a transformative phase in the financial services sector in the Middle East and South Asia. These strategic partnerships not only aim to enhance operational efficiencies but also focus on delivering innovative solutions that meet the evolving needs of customers in a competitive market.
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