• Key Takeaways
• Experian's New Campaign
• Financial Resolutions for 2025
• The Importance of Financial Health
• Sources

As the new year begins, many consumers are looking for ways to improve their financial health. With a focus on saving money and managing expenses, various organizations are launching campaigns and providing resources to help individuals tackle their financial goals in 2025.

Key Takeaways

• Experian launches a new ad campaign featuring professional athletes to promote financial management tools.
• A national survey reveals that 43% of consumers aim to save money as their top financial resolution.
• WalletHub offers expert advice on practical financial resolutions for the new year.

Experian's New Campaign

Experian has kicked off the year with an innovative advertising campaign titled "Tackling Life by Experian." This campaign features prominent NFL players, including quarterback Jordan Love and linebacker Fred Warner, alongside their partners. The goal is to inspire Americans to take control of their finances by utilizing the Experian app, which includes a subscription cancellation feature that can save consumers over $200 annually.

The campaign highlights the importance of managing subscriptions, as the average consumer has about four subscriptions costing nearly $1,000 per year. By using the Experian app, users can easily track and cancel unwanted subscriptions across various categories, including streaming services and meal kits.

Kevin Everhart, Chief Growth Officer at Experian, emphasized the importance of providing resources to help consumers budget, find suitable loans, and secure better rates on expenses like auto insurance. The campaign aims to showcase how Experian can assist individuals in achieving their financial goals.

Financial Resolutions for 2025

In addition to Experian's campaign, WalletHub has released insights on the top financial resolutions for the new year. According to their survey, many individuals are focusing on practical steps to improve their financial situations. Here are some of the top resolutions:

1. Save More Money: Prioritizing savings is crucial for financial stability.
2. Create a Budget: Establishing a budget helps track expenses and manage finances effectively.
3. Utilize High-Yield Savings Accounts: These accounts offer better interest rates, maximizing savings potential.
4. Strategic Use of Credit Cards: Understanding how to use credit cards wisely can improve credit scores and financial health.
5. Invest in Financial Education: Learning about personal finance can empower consumers to make informed decisions.

The Importance of Financial Health

As consumers embark on their financial journeys in 2025, the emphasis on financial health has never been more critical. With the right tools and strategies, individuals can take charge of their finances, reduce unnecessary expenses, and work towards achieving their financial goals.

Both Experian and WalletHub are committed to providing resources and insights that can help consumers navigate their financial landscapes. By setting realistic resolutions and utilizing available tools, individuals can make significant strides in improving their financial well-being this year.

Sources

• New Year, New Finances: Experian Shows How Consumers Can Make a Financial Touchdown with New Ad Campaign, Yahoo Finance.
• WalletHub's 8 top financial New Year's resolutions, Billings Gazette.