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As the new year begins, Experian has launched an inspiring ad campaign aimed at helping consumers take control of their finances. Featuring professional football players and their partners, the campaign encourages Americans to tackle their financial goals in 2025 by utilizing the Experian app and its subscription cancellation feature.
Key Takeaways
- Experian’s new campaign features NFL stars Jordan Love and Fred Warner.
- The campaign promotes the subscription cancellation feature, potentially saving consumers over $200 annually.
- A recent survey indicates that 43% of respondents aim to save money as their top New Year’s resolution.
The Campaign Overview
Experian’s campaign, titled “Tackling Life by Experian,” showcases quarterback Jordan Love and his fiancé, Ronika Stone, alongside All-Pro linebacker Fred Warner and his wife, Sydney. The commercials highlight how the Experian app can assist consumers in managing their finances by tracking and canceling unwanted subscriptions.
The subscription cancellation feature is particularly noteworthy, as it allows users to manage over 200 subscriptions across various categories, including streaming services, meal kits, and entertainment apps. This service is available to consumers as part of a paid Experian membership, which can be accessed through their website.
Financial Resolutions for the New Year
According to a national survey conducted by Experian, saving money is the most common New Year’s financial resolution, with 43% of respondents indicating this goal. The Experian app not only helps users cancel subscriptions but also provides tools for budgeting, checking credit scores, and finding better loan rates.
Managing Finances with Ease
Kevin Everhart, Chief Growth Officer at Experian Consumer Services, emphasized the importance of providing resources to help consumers improve their financial health. He stated, “As consumers reset their finances for the New Year, we wanted to showcase how Experian offers a range of resources in our membership, like our subscription cancellation service.”
The commercials feature the athletes and their partners discussing how the Experian app fits into their busy lives, demonstrating that financial management can be both simple and effective. Todd Miller, Chief Creative Director at Experian’s in-house ad agency, noted the natural chemistry between the couples during the shoot, which contributed to the authenticity of the campaign.
Conclusion
Experian’s new campaign is a timely reminder for consumers to take charge of their financial well-being as they enter 2025. With the help of innovative tools like the subscription cancellation feature, individuals can streamline their finances and work towards achieving their financial resolutions. By leveraging the resources available through Experian, consumers can make informed decisions and ultimately save money throughout the year.
Sources
- New Year, New Finances: Experian Shows How Consumers Can Make a Financial Touchdown with New Ad Campaign, Yahoo Finance.